Kenyans and the world are waiting with bathed breath if Britain’s
Jaguar Land Rover will take legal actions to protect its brand after
China’s little-known carmaker LandWind unveiled a brazen copy of Range
Rover Evoque.
The new car was unveiled at the Guangzhou motor show in China last
week, and it looks like an updated model of the UK’s popular Range Rover
Evoque.
general outline and body shape, radiator grill, lights and the
silver logo across the front edge of its bonnet are all reminiscent of
the British bestselling off-roader. The creepy design immediately
attracted an angry response from Jaguar Land Rover.
“The fact that this kind of copying is ongoing in China is very
disappointing. The intellectual property (IP) is owned by Jaguar Land
Rover and if you break that IP then you are in breach of international
regulations,” Jaguar Land Rover chief executive, Dr Ralf Speth told
Autocar Magazine.
Kenya is a known destination for China-made electronic gadgets
especially smartphones and other mobile handsets. Priced at around KES
1.98 million, soon you could see the monster in the streets of Nairobi
pending the action that Jaguar Land Rover will take.
Watch the LandWind X7 in the video clip below:
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