The conundrum of mobile is you either use one convenient app that is mediocre at doing many things, or you have to discover and hop between a flotilla of single-purpose apps. Vurb wants to solve this for mobile search by aggregating utility from top third-party apps so you can make decisions rather than click links. Today the 2014 Disrupt NY Battlefield winner announced it’s raised a meaty $8 million Series A led by Redpoint Ventures to play David to Google’s Goliath in search.
Vurb is still rolling out its private beta to a big waitlist, and must figure out how to uproot one of our most ingrained digital behaviors. But if everything else changed in the mobile age, why shouldn’t search?
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